prp first artefact

The field i chose to base my personal research project on was flash. The question i am answering throughout my action research is "how can a versatile too such as Flash aid companies in the online environment.

For my first artefact i produced a flash ad banner with some simple user interaction. I then asked people to interact with the banner while i recorded how long they spent on the banner, if they stayed on the banner until they had completed the simple task and if they clicked through to a web page or not. then i gave them a short questionnaire to fill in to get some feedback as to what people though of the interactive element on the banner.

37 people were shown the banner, with the vast majority of people being between the ages of 16-22. I found that the average time period people stayed engaged with the banner was just over one minute. I found this to be a considerable length of time to stay on an advert, and consequently the viewer is likely to take in more information. Although, when asked if the interaction made them more inclined to click through on the banner to a website, 29 out of 37 said no, but 25 out of 37 said they enjoyed interacting with the banner. Showing that most people will enjoy interaction with a banner but are not willing and not interested in giving up any more of their time to find out more information.